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IMC Business Architecture

VP Product Design

​Jul 2014 ➝ Jan 2021  •  6 yrs 7 mos

IMC designs digital platforms, websites, and SaaS products. For 9 years, IMC has specialized in support systems that leverage AI to optimize user interaction and improve business outcomes.

Work

The work shown here is just a sampling of end-to-end surface design work I've owned. If you have question and would like more detail please don't hesitate to reach out and connect.

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Alliance Atlantis

IMCBA: VP Product Design

2014-2015

DAM   |   End-to-end, Dual-sided

Tim Lambertus

Director, Operations & Technology

Alliance Atlantis

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Home Depot Canada

IMCBA: VP Product Design

2019-2021

Product Search  |   End-to-end, Dual-sided, and Omnichannel

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NHS (United Kingdom)

IMCBA: VP Product Design

2019-2021

AI Patient Compliance & Adherence Analytics Platform  |   End-to-end, Dual-sided Digital Product

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Shoppers Drug Mart

IMCBA: VP Product Design

2017-2021

  • Product Search  |   End-to-end, Dual-sided, and Omnichannel

  • Product Cart  |   End-to-end, Dual-sided, and Omnichannel

  • Product Catalogue  |   End-to-end and Omnichannel

  • Shopper Engagement/Contests  |   End-to-end, Dual-sided

Chris Davis

User Experience Lead

Shoppers Drug Mart

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CPA Ontario

IMCBA: VP Product Design

2019-2021

CPAOntario.ca  |   End-to-end, Dual-sided

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Compass Group

IMCBA: VP Product Design

2014-2015

Food Services  |   End-to-end, Dual-sided, Omnichannel

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SCENE

IMCBA: VP Product Design

2020

Loyalty Program  |   End-to-end Product Gamification

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Munich Reinsurance Company of Canada

IMCBA: VP Product Design

2020

AI Risk Management Program  |   End-to-end, Dual-sided

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PayPower

IMCBA: VP Product Design

2018-2019

Digital Wallet   |  End-to-end,  Omnichannel

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BMO

IMCBA: VP Product Design

2014

Auto Finance Portal  |  End-to-end, Dual-sided, Omnichannel

Looking for more?

There much more to say, so I'm madly writing as we speak.

 

If you want to know when I've added more case studies let me know here.

© 2026 by Tentoglou  Absolute User Experience Design (AUXD)

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